About Us

Our Team

APS Advisory Group represents the coming together of a collection of like-minded and passionate “success partners” who all share a core belief of offering successful financial solutions through practical innovation.

Combined with our collective years of experience, our clients benefit from a powerful mix of business knowledge, competence, ingenuity, and insight. As a result, our team have witnessed the positive impact our services have on all our clients and continue to nurture long-term relationships.

Meet our CEO, Arj Senthilkumaran

Welcome to APS Advisory Group.

As CEO, I specialise in combining my passion and financial expertise to develop and execute innovative strategies which achieve better outcomes for businesses, no matter how unique or what situation they’re in.

I am a dedicated entrepreneur myself who understands the persistent drive towards success, which is why I focus on partnering closely with growing businesses to be a reliable financial business partner who you can trust with complete peace of mind.

This is why I work well with like-minded people and enthusiastic brands across a range of different industries, including Retail & Petroleum, Hospitality, Property Development and more to assist in achieving your financial projections and goals.

My approach involves looking holistically at the full scope of my clients’ needs and taking the time to devise innovative solutions which I then get directly involved in to execute. This out of the square thinking leads to better outcomes that businesses don’t often consider.

I am motivated by producing the best results possible, and feel a great sense of satisfaction when I see my clients evolve their operations and flourish as a direct result of my services.

“We partner with businesses at every stage of their journey,
enabling them to make well-informed strategic decisions
that maximise profits and achieve their vision.”

Areas of Expertise

With over 20 years of experience in Investment Banking, Retail, Petroleum and Start-ups, I have supported my clients in areas such as business strategy and commercial finance, valuation analysis, mergers and acquisitions, transaction management, evaluation of financial and strategic alternatives and growth strategies.

In an era where financial acumen, data and information are paramount for peak performance, I offer you leading expertise and valuable experience from years of working within the finance industry.

My logical and diligent approach, together with strong attention to detail, befits the success I have experienced in my career, however, I am most proud of my high level of professional integrity, which I believe allows me to form genuine relationships with all of my clients and teams.

Our Approach

As an experienced and independent advisory service, APS Advisory Group has an outstanding track record of success working with a long list of very satisfied clients. This is because we take the time and the care to truly get to live and breathe your business and your circumstances.

Our success partners achieve better, more profitable outcomes, quicker than others. It’s this unique, personal approach where no job is too small or too big that helps you achieve your goals – and when you succeed, so do we.


$100m Petroleum Acquisition

Petroleum reseller business acquisition for around $100m with an integrated EBITDA across the supply chain of $25m per annum.

10% Opex Reduction

Partnered with an online retailer to rebalance product offering and optimise P&L, taking it from loss-making to being profitable.

$20m Marine Acquisition

Marine fuel business acquisition for around $20m with an EBITDA of $5m per annum.

Multi-Site Retail Merger

Partnered with Senior Management to identify, value, negotiate and transition 5 retail sites into their existing business.

Investment Framework

Partnered with a leading company to establish a framework to review both CAPEX and OPEX investment opportunities over $1m.

Let’s Discuss Your Needs

Are you looking for a genuine partner to help you drive the next stage of your business’ success journey? We would be delighted to discuss your requirements and objectives in person or over the phone, to get to know you and your business better. Please feel free to contact Arj directly to set up a no-obligation meeting.